If a picture can speak a thousand words, imagine what impact a video would have. From runway to reality, fashion is a big part of our daily lives. From the clothes we wear to work, to choosing an outfit for a night out, and even deciding what to wear to the gym; fashion is virtually woven through the fabric of our lives.
Even if you don’t indulge in designer wear, the clothing you wear normally is also created and inspired by the ones being orchestrated by a designer on the runways.
With New York Fashion Week being the biggest event of the fashion industry, it is one of the biggest platforms for fashion brands to further their reach. Here’s how fashion runway videos can promote brand presence.
Using Video to Build Your Brand
Videos are often the closest link most of us have to high-end fashion. The behind-the-scenes of a fashion show or glimpses of a haute couture runway captured through video are some of the top ways of building brand loyalty and attracting a wider audience to your brand.
Video content can shine a light on the story behind a designer’s latest collection or even the designer’s own life (about their vision, and what inspired the collection). These moments captured in film can create an image for your brand that has the potential of resonating with the audience.
Gaining an Edge in the Industry
52% of shoppers are more confident in their purchase from a brand if it uses video to promote its products.
A fashion runway video is guaranteed to bring increased brand exposure. Take for example viral videos from fashion walks, such as the runway video from Alexander McQueen’s Spring/Summer 2010 collection during which Lady Gaga premiered her hit “Bad Romance”. The video amassed over 3.5 million views on YouTube. Or the Emporio Armani ad that featured world-famous footballer Cristiano Ronaldo, which had been viewed around 2 million times.
Making Fashion Accessible for All
Not all of us have the means to attend designer runway shows but thanks to video content, we now have intimate access to them.
The recent trend in fashion blogging and vlogging has led to exponential brand exposure for many fashion brands. In fact, social media influencers are often more lucrative for brand endorsement than celebrities. Emerging as the fashion storytellers for the masses, bloggers and influencers give us an inside look to high-end fashion through video that goes on to inspire clothing trends everywhere.
Embracing video has been a big step for the fashion industry. Well-produced fashion runway videos are, sometimes, more impactful than a commercial as they employ a softer sell. Catapult your brand to new height with the help of video!
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