BlogReal Estate and Yachts: Selling A Lifestyle

August 25, 2018by admin0


There’s nothing like taking a well-deserved holiday, away from the norm of the hustle and bustle of a busy life! Basking under the summer sun, exploring the shallow, crystal-clear, emerald-green waters of shorelines, and transforming experiences with loved ones into beautiful memories—life has so much to offer!

But when it comes to marketing your yacht or luxury beach house, how do you convey these words to your potential customers?

picToday’s real estate market is full of quick buyers that live in a fast-paced world. We live in a world where technology is constantly evolving and the demands of consumers are constantly changing. That’s why marketing your real estate business via video has become a must.

In this guide, we break down everything you need to create a compelling real estate and yacht video:

Educate and Communicate

Don’t just tell your potential customers what you have to offer, show them why they should invest in your products and services.

If you’re selling property, make sure you’re open about the history of the property, why it’s valued at its current price, and what makes it so special.

With yachts, talk about the yacht’s history and how it was built. Talk about the superior-quality parts used to build its structure, and its incredible engineering.

Simple & Clean is the Way to Go


When you’re creating videos for real estate properties, use templates like Grid, Light Panes, and Aperture. This will allow you to capture more attention grabbing videos.

When your viewers view your videos, they will be focusing on the property and its images. If you overcrowd it with unnecessary visual effects, it’ll draw your viewers’ away from the content.

Compelling Call-to-Action

Don’t you just hate it when you’re hearing a story and it ends with a cliffhanger? Imagine if your video abruptly ends, your viewers will have so many unanswered questions. Who are they supposed to contact? Was the video just random bits of information on real estate and yachts?

Inserting a compelling call-to-action will help you drive traffic to your website and connect with your viewers.

Last but not least, make sure to hire a professional video production company.

This is where Global Video Pros comes into the spotlight. As a leading video production company in Florida, they help brands conceptualize, visualize, and deliver innovative and incredible video content. They can help you reach out your target audience and connect with potential buyers in no time!

For more advice on your digital ad campaign, get in touch with them for a consultation!

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